Some excellent thoughts on recovering Reagan's ability to win over voters via Pete Spiliakos in First Things.
Reagan was able to speak to committed conservative audiences, but he had the much rarer talent to speak to people who did not know they agreed with him on some issues and who had cultural reasons to mistrust him. These were unionized FDR-loving Democrats for whom liberalism meant a secure retirement and for whom Republicans meant being left alone to face the terrors of the Depression. He was able to find a common language and a common agenda with those FDR Democrats who became Reagan Democrats. How can the so-called children of Reagan do the same?
Conservatives want to win Illinois, they better learn on to talk like the Gipper.