Dana picks up an email from David Smith, Director of Governmental Affairs, Anthem Blue Cross Blue Shield, putting the screws on the Mo Senate to set up a Health Exchange.
As the Government Contractor standing to make immense profits off the Affordable Care Act they’re also assuming an immense risk to their brand when ACA goes south with mismanagement. Poor David Smith’s going to have his hands filled with complaints and IG investigations.
Long ago, on a much smaller scale, I remember Evelyn Knoob and the disaster with EDS claims processing in Marion Illinois. The Blues are going to be under immense pressure to implement ACA now, and they’ll be raking in an immense about of dollars. Failures will not be treated kindly.
David Smith inserting the blues into our divided politics of the moment, seems one foolish thing to do.
Wake up BCBS. Your going to come under some very intense scrutiny now. One misstep and your brand’s going to be toast.